It’s not that I don’t wear any make-up at all, and it’s not that I don’t like to get glammed up every once in a while. But on a daily basis, I keep it pretty simple, as far as make-up is concerned. In the mornings, I quickly apply the stuff to my face according to common sense and rely on Mr. Reade (as in Duane Reade) to be my supplier. So when I received an extremely generous gift certificate to beauty mega-store, Sephora, from a friend this Christmas, it was as if I had been given a plane ticket to a foreign country. I was excited and a little afraid. (Was this gift a hint? Well, I’d prefer to think it was more in the “here’s an indulgence she’d never splurge on…” category.)Though this company started in Europe, there are now stores all over the U.S. and 12 locations in Manhattan. Anyway, I decided to head to the Sephora on the Upper East Side at 67th and 3rd the other night before a date with my fiancé. We were going to a seafood cooking class at Macmenamin’s Grill up in New Rochelle. Not officially in The Informer’s domain, and not exactly a wild night out on the town, but relevant since it was a gift certificate I had given him at the holidays, so it was a night of double cashing in.
I wasn’t fully prepared for the rush of girly giddiness I’d experience upon walking through the doors of this beauty mecca. The place glows. This is how I imagine it must be backstage at the Oscars or at a magazine photo shoot. I may not wear a lot of make-up, but I do fantasize about these sorts of things. I wished I’d worn stilettos, or maybe a pair of those floofy high-heeled slippers and a feather boa. The whole store serves as a gigantic vanity, complete with mirrors and backlighting galore.

I marveled at the variety of products: the perfumes in elegant bottles, eyeshadows in every color of the rainbow and even a “lash bar” serving up false eyelashes tinted neon green. Of course, such a multitude of blush and lipgloss colors can’t be classified as simply “pink” and “red,” but as “dubonett” or “wild bouquet.” I chuckled to also see the names, “foul play,” “misbehave,” and “orgasm.” There are brands I knew (Lancome, Dior) and brands I never heard of (Urban Decay, Nars). I was drawn to one brand called Stila due, not necessarily to the product itself (it all looked the same to me!) but because of its straightforward, brown-bag enviro-type packaging. (And yes, I often buy my wine based on the design of the label.)
I perched on a stool next to a little make-up station, and asked for the full treatment, for them to “do me up” in whatever way they saw fit. I explained that I was a blank slate, a white canvass, a make-up novice with money to burn. My color expert was Candace Jenkins, a gorgeous woman with ridiculously nice skin – clear, smooth, and beautifully toned. Whether this was nature or Sephora-inspired nurture, I trusted her implicitly. She told me she’s been doing color and skin consultation at Sephora for two years.
“So how long do you spend on your make-up when you get ready?” she asked me.
“About two minutes,” I exaggerated: it’s really more like 30 seconds.
Candace laughed. “Okay!” she said, as if this confirmed my make-up naïveté.
First, she removed my sprinklings of pharmacy grade make-up with Cosmedicine’s Healthy Cleanser and dabbed my skin with a moisturizer from the same company. Then, she applied something called foundation primer from Smashbox. She explained that this would eliminate lines and pores. She started in the middle of my face and brushed out. I think she then applied yet another layer, but it’s possible that I missed a step here, since I had my eyes closed. I was just enjoying the pampering…the sensation was similar to getting your hair shampooed.
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andace chose Lorac’s “rose” blush for me. I asked her where exactly to apply the blush (I mean, I knew it wasn’t on your knees, or anything, but) she said that you should smile while doing so, to accentuate the apple of your cheek as a guide then stop at the edge of your eye. Next, she dusted my whole face with something called high definition powder from Make Up For Ever. It’s apparently one of the newest and hottest items in the store. This translucent powder is talc-free and helps the make-up to set. Candace encouraged me to pinch some between my fingers: the silica in it renders it silky and smooth.While she was making her magic, I asked what most customers come in for. She said that many clients are already using excellent Sephora products and just want to see “the latest and the best.” They might also be ready for a change or interested in learning some new application techniques. And, “some clients just want to play around with their look.”
For my eyes, she decided to basically go with brown tones since this is “a neutral, natural, professional look and transitions well from day to evening.” Cool by me. She also said that browns work for all different eye colors. She used a creamy “chocolate brown” eyeliner from Make Up For Ever on my bottom lid and also on the top. She made the line thicker at the edges, “winging it out, for a flirty look.” She used two different colors of eye shadow for a “smokey eye” or, in order to, “smoke me out.” I tried to not scrunch my eyes while laughing at these terms. She also told me that, where darker eye shadows are concerned, “blend is your friend.” Of course, I had to stop her so I could jot down that excellent adage.
Having someone else apply mascara was a bit dicey, but Candace had a steady hand and I tried not to flinch. She told me to focus my gaze on her shoulder while she gently brushed on Smashbox’s Bionic Mascara in jet black.
Finally, she brushed on some bronzer in a loose ‘W’ formation. This is called “Caribbean” by Sephora; they evidently also have their own brand. This would help me to appear “warm and healthy.” Those sounded like desirable qualities. The final touch was lipgloss called “dolce vita” by Nars. It had a velvety texture and appearance.
It was time for the big reveal: I looked in the mirror. “Wow!” It was me, but a fancier, a bit more polished. I looked more like a woman than a girl, a transition I suppose is long overdue (and I have reservations about)…but my mother would be so proud. And Candace did all of this in less than 30 minutes. She applied something like nine (or was it ten?) products in this short time. I usually use only three.
Because I had to rush out to my cooking class, I had to return a few days later in order to make my purchases. That day, color consultant, Angelique Ferrante, gave me thorough
tour of the store to collect some of the products that Candace used. In the process of identifying some new lipstick, she cheerfully painted the back of her hand several different shades of pinkish red until it looked like she’d been attacked by a tribe of raspberries. With her help, I found something similar to what I already wear but slightly more dramatic. While we were darting from aisle to aisle, we caught wind of the fact that Martha Stewart was in the store. I strained my neck and swiveled it around like an owl but couldn’t spot her amid all the mirrors and make-up displays. We heard that she was taller than expected.As I briefly browsed on my own, a woman asked me if the lipstick she was testing looked more red or more pink. “Orange?” I responded with a smile and a shrug. “How does it look?” “Great!” I said. “But I’m no color expert.” We both laughed.
In the back, there are three different sections of skin care. The Classic section features products by old standards like Clinique and Shisheido. The Natural section, as the name implies, skews toward more natural ingredients. One of these brands, Caudalie, is from a vineyard in France and uses grapes as its main ingredient, i.e., “Beauty from the vine.” There is also a Doctors section, featuring products developed by dermatologists such as Dr. Perricone. One of his products features something called DMAE that somehow involves fish oil and vitamin C, which Angelique told me is known for “brightening, lightening and tightening the skin.” In other words, “BLT.”
So I excitedly bought a few things, all more extravagantly priced than I would normally even consider. And amazingly, this ate up only one third of my certificate. This will give me a chance to go in again…maybe for a BLT, or to get “smoked out” some more, or to indulge in some “foul play.”
Oh, and my fiancé? He thought the full face of make-up looked great, and he added, “you always look beautiful, anyway.” Love that guy.
That night, I cooked in style, dicing and chopping with a little extra flair. Instead of a photo shoot for say, Vogue, I pretended I was modeling my glamorous new look for the pages of… Gourmet or Bon Appetit. The bottom line is that it was fun and I did feel great. And I don’t want to make anybody jealous or anything, but I could have sworn one of those lobsters winked at me.





